WIP 4

 WIP 4

Fourth meeting

Date : 10th July 2025

Time : 10am - 12pm

Agenda

0138510 Chloe Lim

0138476 Lee Ke Ying

0139279 Nur Zarith Sofea Binti Ahmad Shakir

0139019 Danish Haikal Bin Mohd Sani

0138638 Jaymee Chung Wen Xiu

Egg Drop Challenge (Game Plan)

-We will each conduct our own research individually to gather different ideas and perspectives. After that, we will come together to discuss and evaluate all the findings, and then decide on the best method that suits our goal.

Individual Report

1. Concept mind map progress

2. Product mind map progress

3. Challenges encountered & solutions

0138750 Hanson Lim 

1. 40% done, still need a few touch ups 

2. 30% , has the product in mind and know which to do,just started mind map  

3. Still in the imagining part haven’t done, the designing but so far so good

0138510 Chloe Lim

1. My concept mind map is based on the theme “Every Life Matters,” focusing on raising awareness about the value of every animal’s life. It includes ideas like targeting students and animal lovers, using impactful booth visuals, and adding interactive elements such as writing kind notes to shelter animals to build emotional connections.

2. The product mind map includes awareness items like animal-themed tote bags and button badges. These aim to spread PAWS’s message while encouraging support through meaningful merchandise.

3. A key challenge was making the booth emotionally engaging with limited space. I addressed this by planning hands-on activities and using visuals that tell real animal rescue stories, helping visitors connect with PAWS’s mission more deeply.

0138476 Lee Ke Ying

1. My concept mind map is based on the theme “Give Them a Second Chance,” which focuses on promoting animal adoption and welfare. I included ideas like targeting students and animal lovers, using eye-catching booth decorations, and adding small activities such as writing notes to shelter animals. I'm thinking how to create an emotional connection with visitors while supporting the NGO's mission.

2. I have completed my product mind map, which includes two items: cupcakes and badge. The cupcakes are designed with animal-themed decorations to attract attention and raise awareness. The badge, include simple but meaningful messages to support the adoption message. I'm planning the basic designs, price ideas, and how to promote these products during the booth event.

3. I faced challenges like limited time, budget constraints, and difficulty finding affordable materials. To solve this, I broke down my tasks into smaller parts to manage time better, simplified the product designs, and looked for budget-friendly materials online.

0138920 Hu yumeiwei

1. Currently,i have established three major branches around "protecting animal-related products": product types, public welfare linkage, and design core, and have further detailed specific directions and details such as animal rings.i have encountered issues such as ambiguous product scope, disorganized public welfare model hierarchy, and conflicts between design and practicality. These have been adjusted through clarifying the core, hierarchical sorting, and simplifying details. The next step is to add a target audience branch and contact conservation organizations to enrich cooperation cases.I plan to create a "Guardian Ring" series of animal rings, combining public welfare and products. The rings will be adjustable silver bands engraved with simple sketches of different endangered animals - such as a curled-up snow leopard, bear, or dog. When worn by pets, it's like having a piece of care close at hand.

2. For the campaign, I'm considering a "buy one, donate one" model: for each ring sold, 15% of the profit will be donated to the corresponding animal protection organization - for example, selling a dog-themed ring would result in a donation to an NGO dedicated to dogs. I also plan to include a small card in the ring box, with one side detailing the current survival status of the animal and the other side left blank for buyers to write their messages to the animals. We will then compile these messages into an electronic manual and send it to the donation organization, providing a place for everyone's kindness to be expressed.

3. I'm thinking about how to design the animal patterns to be both simple and recognizable, and have prepared design drafts. I'm most interested in the pet category. Next, I plan to further refine the specific cases of each product, such as adding "public welfare donation ratio" and "design highlights" as sub-items for the animal rings, and then adjust the layout of the branches to make the overall structure more organized.

0139279 Nur Zarith Sofea Binti Ahmad Shakir

1. I have finalized my overall concept and booth idea, a fairytale/storybook theme called ‘Once Upon A Tail’ that effectively promotes the NGO’s message. I have started the mind map and I am in the progress of expanding each branch. I am also currently completing my booth sketch and making a few adjustments to the booth design.

2. I have decided on the first product, and I am currently working on expanding the first product’s mind map. Afterwards, I will start with the product sketch. As for the second product, I am still finding a way to relate it to the fairy tale/bookstore concept. 

3. What I found quite challenging was generating a product idea that is clearly related to my overall campaign concept. The solution was focusing on product names and packaging designs to be able to link it to the concept. Another challenge was making the booth appealing and interesting while ensuring that it stays within budget. I solved this by sketching a few more booth concepts and combining the best ideas and removing some elements to keep it simpler and affordable yet, still interesting.

0139019 Danish Haikal Bin Mohd Sani

1. Currently, I have put in my concept in the mind map which is ‘Happier, Healthier and Safer place for stray animals’ with the reasons, inspirations and impact to support this concept for our campaign. However, I will still look for more informations and ideas for the concept to make it more easier to be accept by the people.

2. As for now, i find 2 products for the campaign which is tote bag and starter kit for pets. I still looking for more informations of the products to be put on the mind map.

3. I have encounter some challanges such finding the right and suitable quotes for the concept and the references that could make it more valid to be use. Second, searching for the type of products that could be sell on the campaign are a bit challenging as there are a lot of things that could be use. So, I just looking for example of animal welfare ngo booth campaign to find out more ideas

0138638 Jaymee Chung Wen Xiu

1. My concept mind map is based on the theme “Every Life Deserves Love.” It supports NGO PAWS by encouraging people to adopt and care for animals. I included ideas like targeting students and animal lovers, using cute booth decorations, and adding fun activities like taking photos with animal props. I want visitors to feel emotionally connected and care about helping animals.

2. My product mind map includes butter cookies and pottery plates. The cookies are shaped and decorated with animal designs to attract people. The plates are hand-painted with paw prints and animals to remind people about pet care. I also planned simple designs, pricing, and how to promote both items during the event.

3. I had some problems like not having enough time, cookies breaking easily, and the plate drawings being too hard. I solved this by starting my work earlier, using simple drawing styles, and wrapping the cookies carefully with recycled paper or bubble wrap.