WIP 3

WIP 3

Third meeting

Date : 3th July 2025

Time : 10am - 12pm

Agenda

0138750 Hanson Lim 

0138510 Chloe Lim

0138476 Lee Ke Ying

0139279 Nur Zarith Sofea Binti Ahmad Shakir

0138920 Hu yumeiwei

0139019 Danish Haikal Bin Mohd Sani

0138638 Jaymee Chung Wen Xiu

Decide NGO, and why?

PAWS. I chose PAWS (Paws Animal Welfare Society) as my NGO because of its long-standing dedication to animal welfare in Malaysia. PAWS provides shelter, medical care, and rehabilitation for unwanted, abandoned, and stray animals, and it has been doing so since 1987. What makes PAWS stand out is its holistic approach—not only do they focus on rescuing and rehoming animals, but they also prioritise community education, responsible pet ownership, and long-term sustainability through eco-friendly initiatives. 

Game Plan as a Group (Ideation Stage)

Each member of our group will come up with product ideas individually.

Individual Updates 

 

1. Short reflection of NGO chosen. (Why you agree/ disagree?)

2. Game plan for Ideation stage. 

0138750 Hanson Lim 

1. I decided to support in the choosing of PAWS as our group NGO because it has a similar concept as what I’ve chosen to do as for my individual NGO market research. I agreed upon this as the group NGO because as a pet lover myself, I hope to help those pets that are surrendered to the centre so that we can help to lessen PAWS burden and expense. I hope that through this CSR Campaign we can help the animals in need.

2. For the Ideation Gameplanl, since we selected PAWS (Paws Animal Welfare Society Malaysia) as the NGO I want to support. My product innovation is either a badge or a keychain. A small, handmade button badge or keychain that features the photo, name, and a short fun fact about an adoptable animal from PAWS. These badges can be pinned on bags, shirts, or lanyards and help spread awareness about the animals waiting for homes. They are cheap, easy to produce, and can be made using basic materials like printed paper or badge pins.

0138510 Chloe Lim

1. I agree with the choice of PAWS as our NGO because it plays a crucial role in promoting animal welfare in Malaysia. Their dedication to rescuing, sheltering, and rehoming stray and abandoned animals reflects strong compassion and responsibility. I admire how they operate with limited resources yet continue to make a positive impact through adoption drives, educational outreach, and community involvement. Supporting PAWS aligns with my belief in kindness towards animals and the importance of raising awareness about responsible pet ownership.

2. For the ideation stage, I will do my research on unique animal-related products that are innovative and suitable for supporting PAWS. I aim to explore ideas that are not only useful but also meaningful in promoting animal welfare. At the same time, I will start thinking about booth design concepts like focusing on how to make it visually attractive, informative, and engaging for visitors. 

0138476 Lee Ke Ying

1. Our team chose PAWS  as our NGO for the CSR project, and I fully agree with it. PAWS is heavily committed to rescuing, sheltering, and rehoming stray animals, which aligns with my moral values of compassion and care for society.PAWS also relies heavily on volunteers and donations, so our project can make a meaningful contribution to helping them in their endeavor.

2. During the ideation stage, I will conduct deeper research on PAWS to know their urgent needs, what they are struggling with, and how our project can best help out. I will also help narrow down ideas based on time, budget, and resources so that are feasible and realistic. I will also start creating two innovative products and one booth concept that align with PAWS' purpose.

0139279 Nur Zarith Sofea Binti Ahmad Shakir

1. Our team decided on PAWS Malaysia and I agree with choosing PAWS as our NGO because I think it has a relatable concept and is well known to a lot of people which will make it easier for us to connect with a wide audience and generate high interest and participation. Moreover, I appreciate how PAWS aims to reduce the number of stray animals by promoting adoption to the public and discouraging them from buying pets. I also agree with this NGO as it is much nearer to our college compared to other final NGOs that we were considering, which makes collaboration or events convenient.

2. Firstly, I will carry out research on campaign concepts by looking up and taking inspiration from past campaign booth designs, theme ideas and other relevant information to develop a concept for the CSR campaign and making sure that it is aligned with PAWS Malaysia’s mission. Furthermore, I will also generate ideas and come up with a product that has a unique selling point and is both realistic and related to PAWS Malaysia. Other than that, I will plan with the budget in mind at every ideation stage and ensure that the products and campaign concepts do not exceed the available resources, are achievable and cost effective.

0138920 Hu yumeiwei

1. I strongly support animal adoption NGOs. They save animals from poor conditions, reducing euthanasia and giving them new homes. These groups also educate on responsible pet care, fostering a more compassionate society. I chose this focus because I’ve seen the joy an adopted pet brings, and I’m passionate about ensuring every animal gets a chance at a happy life.

Reflect on my skillsand free time for the day.

2. In short breaks, search local animal adoption NGOs online. Check their social media, join relevant groups to spot common problems.

Ask contacts for NGO connections.

And i will go to purchase the materials and supplies what need and find some photos of the materials.

0139019 Danish Haikal Bin Mohd Sani

1. I agree to choose PAWS as our group’s NGO because I realise that more people should get aware about the animal cruelty and ensure that every homeless animal has a safe. There is a lot of cases in Malaysia from last year involving animal cruelty such as Kopi , a stray dog which was shot dead at Besut, Terengganu in 6 October 2024 which was very devastated for the community. We hope that through our creative CSR campaign, we could help more people to be more aware of how they could help stray animals and how we make a better place where they could live without having fear and isolated.

2. I plan to find out ideas about products that at least could help spread the awareness about protecting stray animals to the people which are merchandise like shirt, mug or accessories. Also, products that could might help these stray animals itself such as foods and supplements.

Next, I will sketch out as i found my product ideas to visualise how it would like as a final products which include more details such as characteristics and functions of the products. 

0138638 Jaymee Chung Wen Xiu

1. I respect NGO of Paws for their charitable efforts to help and rescue stray animals. In a culture that frequently disregards animal welfare, their emphasis on rescue, rehabilitation, and adoption is important. I support their proactive public education strategy because it's essential to fostering empathy and long-term awareness. To increase their efforts, I believe they would profit from stronger digital outreach or teamwork with local councils and schools. A more calculated strategy might increase their influence even more.                             

2. I intend to develop product concepts that will raise awareness of the need to protect stray animals. Creating an inventive feeding plate that can accommodate food or water for stray dogs and cats is one of my main ideas. In addition to being useful in aiding the animals, this product would draw attention and encourage compassion. After I've decided on a product, I'll begin drawing to see how the design plate will appear. Important information like the size, shape, colours, materials, and functions.