EXERCISE 2: IDEATION (Jaymee Chung Wen Xiu0138638)

Concept

 https://www.canva.com/design/DAGtV8Gv2PU/fEIVfshPluzILP5iPBEu6g/view?utm_content=DAGtV8Gv2PU&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h9146694d63


Product 1

https://www.canva.com/design/DAGtV5WB7QE/aq6Z2Vp_DEK2_58nbznOgA/view?utm_content=DAGtV5WB7QE&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h310f773c65



Product 2

https://www.canva.com/design/DAGtVzmvDC4/yr6cWDX8gk7lc5mqP0twZw/view?utm_content=DAGtVzmvDC4&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hf4bde49b70



Logo

https://www.canva.com/design/DAGtWGSUqws/dp-668nxkBmbhoDDTkU_ow/view?utm_content=DAGtWGSUqws&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=he89d616136


Booth


https://www.canva.com/design/DAGtWNte0ZE/GuvT2M-iwQ7LQWUvmNt5sw/view?utm_content=DAGtWNte0ZE&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=haddcab85d4


Individual Reflection

Creating my booth under the concept "Every Life Deserves Love" was a heartfelt experience. I wanted my butter cookies and cat-shaped ceramic plates to raise awareness for rescued animals, but turning that idea into reality came with challenges. From designing meaningful packaging to working within a limited budget, I had to get creative using eco-friendly materials and adding QR codes that tell real rescue stories. It was hard, but when seeing the products and the message, it reminded me why I started to show that every life, no matter how small, deserves love and care.

Creating my booth for Every Life Deserves Love under the PAWS NGO concept has been a meaningful and challenging journey. I started with a passion for animal welfare and a simple idea like selling butter cookies and cat-shaped ceramic plates to raise awareness and support rescue efforts.

One of the first problems I faced was choosing products that students would connect with emotionally. It took time to balance cuteness with purpose; animal-shaped cookies and ceramic plates helped convey both. Another challenge was organizing the booth on a tight budget. I solved this by repurposing materials, designing handmade decorations, and getting help from my group.

I also struggled with packaging that matched the concept. After experimenting, I chose eco-friendly boxes and added QR codes linking to real rescue stories, which made the message more powerful. During the event, I noticed students were curious but hesitant so I used storytelling and visuals to make the products feel personal and impactful.

This project taught me that small creative ideas can spark big emotions and real awareness. I’m proud that my booth didn’t just sell snacks and plates it spread love to every life that deserves it.


Reference List

Chin, Y., & Devi, R. (2020). Crafting change: Artisan empowerment through social enterprise. Journal of Community Development, 9(1), 55–70.

https://www.researchgate.net/publication/371636092_Fifty_Years_of_Artisan_Entrepreneurship_A_Systematic_Literature_Review


Lim, A. (2020). Campus consumers and ethical branding: A Malaysian perspective. Journal of Youth Marketing, 5(1), 22–35.

https://www.sciencedirect.com/science/article/pii/S0148296321008213

Liew, J. (2021). Marketing to Gen Z: Social media strategies for student-led brands. Malaysian Journal of Digital Communication, 6(2), 33–48.

https://www.researchgate.net/publication/367977133_The_Impact_of_Social_Media_Marketing_on_Young_Consumers'_Purchase_Intention_in_Malaysia_The_Mediating_Role_of_Consumer_Engagement


Rahman, S., & Chong, L. (2021). NGOs and the ethics of animal rescue: A Southeast Asian review. Animal Welfare Studies, 14(2), 78–94.

https://www.fondation-droit-animal.org/proceedings-aw/animal-welfare-in-asia/


Yeo, M. (2019). Crafted with care: Emotional design in handmade products. Design & Society, 11(4), 101–115.

https://www.researchgate.net/publication/354223853_Understanding_Emotions_and_their_Role_in_the_Design_of_Products_An_Integrative_Review

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